Week 9 Sales Promotion & Personal Selling

Our unique marketing strategies allows us to achieve a standard of Promotion and Personal selling not many people are familiar with. Our consumer sales promotion is quite extensive and meaningful. We advise our customers to the get best quality parts on the market and we approach the issue by listing the benefits of purchasing a certain item. We also remind our customer that not only do you save money in the long run by buying the quality part but you save yourself the headache of having a issue with the cheaper product down the line. Throughout the United States of America we receive dealer inquires and bulk orders on a daily basis from retailers and promote our selling capabilities to wholesalers to receive products at a fair discounted price. Every so often our systems are rigged to print a coupon stub after a purchase, usually being 15 - 20% off their next purchase. Our loyalty marketing program consist of customers who since day 1 have been purchasing parts faithfully from us. In return we give offer them 20 -25% off any purchase of 3 items or more and guarantee them a spot next to over booth at track and meeting events. The store is in it self a Point-of-purchase display for the simple fact that we promote and advertise all of our major distributors such as Skunk2, Password Jdm, K Sport Usa, Act Clutch, Eat Sleep Race, Function 7, Blox Etc. We have achieved trade allowance with many different companies with good credit and salesmanship. Relationship selling since the day we opened has always been first nature to us. Treating people with respect has always been our steed so it has never been a difficult task to build relationships with all of our customers. We have had 95% of our customers stay loyal and persistent with buying parts til this day. When new customers walk come through our doors and ask about certain product we give them the cold calling which is when you pretty much offer merchandise ranging from the highest possible price to the most reasonable with with stereotyping what their income cap is, No one likes to be underestimated which is why we give consumers different alternatives. Every so often our Sales Manager will put together a sales presentation for customers in need of an engine haul based on prior customers needs assessment we are able to put together a list  products and show our customer why we think they'll need the parts we've recommended. Follow up is usually the best part of the job where we basically make sure everything went through the way we had promised the consumer and the outcome usually shows in the customer returning and through feedback from 1 consumer to another and over the internet.