Week 6 Consumer Decision Making

When a consumer wants to purchase something 9 times out of 10 they're looking for a product or service with superb quality. Customers always want the best of the best and we're able to offer every single product line on the market with quality and life. The Consumer decision making process is composed of 5 mine elements: Need recognition, Information search, evaluation of alternative. Purchase, and post purchase behavior.  We carry products that when the time comes to replace the original part on the vehicle people need and are cost effective. We also have products that people want, high quality racing inspired parts that of which can be accompanied with a pretty large price tag. The stimulus affect that rushes through your 5 senses as soon as you step inside V Race Works is that of which you might share with a child and Toy R Us. Our internal information search usually consists of obtained information of  purchases in the past and present which lets us know what the public desires. The external information search process we conduct is usually inspired from the surround Automotive environment. Most consumers that visit V Race Works 7 out of 10 times had a very bad experience with 1 or more of our competitors and usually have a story of their hardship to share and the consumer has a cognitive dissonance burden to carry. Our involvement in consumer satisfaction pushes us the strive for more information based on consumer behavior. Most customers go through a limited decision making period on most of our products and others exercise an extensive decision making campaign in which the customer researches and derives information due to unfamiliarity (for example rims for a car you must know the size and offset the car can handle before a purchase). Since the mid 2000s V Race Works has lived in the Automotive culture which is why there isn't a part needed today that we wouldn't be able to get a hold of. Being part of a subculture, We obtain parts of desired exclusivity and uniqueness. Everyone has a different perception and for all those diverse perception we have a coherent picture.