Week 8 Advertising and Public Relations

V Race Works started in 2008 as a small store in 4 Henshaw, Upper Manhattan. When the store opened we started out selling lips, rims, hids, and minor suspension parts. Advertising started almost immediately, Attending track events and bringing with us exclusive quality parts gave us the exposure needed to blow up in the automotive scene. As we started to grow we started to sponsor Race cars in an effort to further exploit our existence.  The next step was attacking the web which altogether increased sales by 60%. The hard work paid off and now we spend over 10,000 dollars in advertising alone yearly. We currently advertise on the web, video games, Race cars, track events, and meets and it only works to our benefit and the survival of the sport.