Week 11 Integrated Marketing Communication

Market communications rely on Promotion to persuade customers to dwell on an item of choice and to induce a train of thought that will eventually give the customer a since of curiosity. Our Promotional Strategy consists of many different aspects that call customers' attention. We advertise all of our items on www.B20vtec.com and www.Vraceworks.com. Our public relations manager puts us out to the public exposing areas that are most likely to be interesting  to our general clientèle, for example posting meeting dates, special offers, and wholesale opportunities. We are competitively inclined in the automotive industry for the simple fact that we are knowledgeable, meet deadlines, and the products we offer are superior in quality. We've had a massive rein of publicity from www.NYCEs1.com since the day we opened, The style we chose for the store was urban and old school; When people walk into our store they can relate with the graffiti on the walls around the store. We almost always have items on sale which is a big plus with our customers especially in these damaged economic times. We've gotten far with our personal selling strategies that incline low prices and quality parts which makes our customers very happy. Our means of communication revolves around the internet forwarding future and present customers very specific details on products we sale. Every product we sale is accompanied by very elaborate encoding ideas and thoughts that are easy to decode all in itself and is channeled on varies websites on the internet. Our Feedback reflects the work and effort we've put into providing our customers with detailed explanation and comparisons with many other products, giving our customers opinions which put us  amongst the best in the industry. We created a non corporate blog that lets people know when special offers are brewing up and gives customers places of origin and material used on all of our products. The AIDA concept we have adopted pretty much stands on it own, We let our products spark attention, interest, desire, and action which will eventually influence a purchase. Consumers usually follow a sequence which consists of thinking, feeling, and doing. Most our products scream BUY ME! and consumers do just that.